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How to Get Started Using Social Media in your Job Search

I’m sure you’ve heard by now someone praising the power of Social Media for fun, business, and even job hunting.  The problem is, that beyond setting up an account on Facebook or Twitter most people don’t know what to do next to leverage those platforms.

Before you read on about ways to polish and tweak your social media accounts, you’ll want to know exactly why you’d even bother in the first place.

Take a look at this info-graphic from http://holykaw.alltop.com

Social Recruiting Info-graphic

 

As you can see above, that nearly all professional recruiters are both using social media to post positions, and to source potential candidates.  This graphic also outlines a few different sites that you can both expand and utilize your social media accounts during your search.  So where do you start if you don’t even have one social media account?

Currently, the single most important account to have if you’re looking for work is a LinkedIn account.   This is the best place to start.  Go there, sign up, and COMPLETE your profile.

The more complete your Linkedin.com profile is, the better the chances are that prospective employers will reach out to contact you.  Think of LinkedIn as today’s resume, and treat it with the same reverence.  After you’ve done this, you can add your unique Linkedin.com URL to your paper resume and include it when responding to web-based position postings.

Next, sync your Linkedin account with your new twitter account.  That way, you only need to post once on both platforms.   It’s important that you keep communication within professional constraints, you don’t want to mis-represent who you are to prospective employers.

Here are some additional articles that you can browse to help you learn more about each social platform individually:

LinkedIn.com

Twitter.com

Facebook.com

After you’ve followed the advice that’s out there, it’s important to continuously maintain your social/web presence so it will grow in it’s effectiveness throughout your career.  Schedule times to make periodic updates, review your profiles, and keep the world up-to-date on what’s going on with your career.  It’s like anything, the more work you put in,…

7 Ways To Career Fail

Two career experts will always agree that the third expert is entirely wrong about their advice.  As I’ve been interviewing career experts for my book, I’ve  noticed that they usually are focusing on what to do to succeed.  You’re not required to listen to me for career advice, but you are reading my blog.  I know that you decide who’s advice you want to follow and no one else.  All I can give you is stuff I’ve “kind of borrowed” from other bloggers, professionals, friends and family, and whatever else I create out of thin air.

The primary point I’m trying to make here is that it doesn’t matter who came up with a piece of particular advice, it matters if it works or not.  It’s about either doing the right thing, or messing up your life.

Here are 7 ways to Career Fail:

1. Keep Your Mind off of Money.  Rolling down the street,. .sipping on,..with my mind on my (sorry had a Snoop roll there for a sec) If you don’t focus on money, you probably wont end up having much.  What get’s measured get’s managed.  I’m not saying that you shouldn’t do what you love in life.  Everyone has a dream job, but if it’s not paying the bills and financing your desired lifestyle then your job isn’t doing it’s job.  The amount of earning power your career choice has can determine your ability to maintain independence.  This choice can effect not only your career satisfaction level, but poor career earnings can effect future generations.

2. Don’t Take the Wheel.  It’s your life and you have the choice to do what ever you want to do, but people find it great to do nothing. They don’t aggressively manage their careers. That’s fine, as long as you don’t mind waking up 10 years later in the same job. If you want to get ahead, you need to network, smooze, and open yourself up to opportunities.  Drive!

3. Trust the Man.  Don’t trust your career to anyone but yourself. Your employer most likely sees you as an expendable, replaceable, at-will worker. You know, trust is built on two things in corporate America: a pattern of behavior and legal agreements.  And I wouldn’t trust the former without the latter.

4. The World Owes You. If you expect more than you work for and deserve, you’ll get nowhere and end up blaming everyone but the one person who could have done something about it: you. That’s just how it is, like it or not.

5. Don’t Risk it. No risk, no reward. The only real risk is not taking any. The poet Robert Browning said, “A man’s reach should exceed his grasp.” Pick your phrase and own it. You need to take risks. And if you take more when you’re younger, you won’t have to take so many when you’re older.

6. Keep it About You. Business is about business; it’s not about you. It’s not about what you want, what you like, what you think of your boss or your coworkers, or even your principles. If you don’t like where you are and what you’re doing, quit and go somewhere else. It’s a free country. Or start your own business. Then you can do whatever you want.

7. Stay on a Sinking Ship. Companies are like ocean vessels; you’re not the pilot and you didn’t design or build the boat. You just go where it goes. All too often, that’s nowhere. You get complacent and, next thing you know, your career has flatlined and your time has run out. You need to think of employers as business opportunities and you want as many as possible to be winners.



Student Loan Crisis to Fuel the Double Dip

education costs

Double Dip Party Time!

Are you ready to lose your pension, your savings, maybe even your home because you’ve co-signed for your son or daughters’ student loan?

You’d better be..

because educational loan debts are now overtaking U.S. credit card debts.

The U.S now encounters the very genuine probability of another major financial risk on par with the damaging home mortgage chaos, according to a new study and review, Student Loan ‘Debt Bomb’: America’s Next Mortgage-Style Economic Crisis, by the National Association of Consumer Bankruptcy Attorneys (NACBA).

The statistics are terrifying.   More than 80% of bankruptcy legal professionals say that prospective clients with education financial loan debts have increased considerably over the last few years.   Overall, almost one in two of bankruptcy law firms revealed substantial increases in such prospective clients.

Almost all of the bankruptcy attorneys that were questioned said that only a very small minority of student loan debtors are likely to be successful in acquiring a discharge on the basis of extreme adversity.

The negative report does not just affect the student but also their immediate family.  Financial loans obtained by parents to enable their children to receive a college education have increased by a massive 75% over the last six years.  Parents are saddled with college debts on average of around $34,000 and that number increases to about $50,000 over a conventional 10-year loan term.

College student credit surpassed the $100 billion dollars mark in 2010 for the very first time and the total number of loans that were outstanding last year reached the unprecedented $1 trillion threshold.  It does not take a genius to understand the poor state the U.S economy is currently in.  I think the next “big crisis” will be the bust of the education market.

Job Interview Simplicity | The Questions You Need to Answer

A fantastic way for you to keep up on what’s hot in employment trends is to study like a recruiter.  If you know how they’re interviewing, what career skills they think are in demand, and how “rare” you can make yourself, you’re on a path to being prepared through every step of the interview phase.

A recent Forbes article claims that almost all job interview questions boil down to these 3:

1.  Can you do the job?
2.  Will you love the job?
3.  Can we tolerate working with you?

This is what today’s employers want to know.  That being said, it’s a good idea to have a clear answer to these 3 questions for any position you’re interviewing for.   It’s also smart to think of ways to fit the answers in through-out the interview.  You know these are the questions, so give them the answers before they ask.

You could bake all three of the answers into a rehearsed and practiced interview introduction.

“Thanks for the interview, I’m really excited about the idea of you hiring me to manage your marketing.”  ”Not only will my experience and knowledge of your company allow me to be effective here, but this type of work is actually fun for me.”  ”What do you need to know about me to make sure it’s a good fit culture-wise?”

or

“I’m here because this is the job I want, because of my skill-sets, it’s almost a dream job for me.”  ”Will I get a chance to directly interview the people I could potentially be working with today?”

There are hundreds of ways to prepare for an interview so it’s important to focus on the most effective pieces of information.  For more information and articles like this one you can search optimalcareer.com