I’m sure you’ve heard by now someone praising the power of Social Media for fun, business, and even job hunting. The problem is, that beyond setting up an account on Facebook or Twitter most people don’t know what to do next to leverage those platforms.
Before you read on about ways to polish and tweak your social media accounts, you’ll want to know exactly why you’d even bother in the first place.
Take a look at this info-graphic from http://holykaw.alltop.com
As you can see above, that nearly all professional recruiters are both using social media to post positions, and to source potential candidates. This graphic also outlines a few different sites that you can both expand and utilize your social media accounts during your search. So where do you start if you don’t even have one social media account?
Currently, the single most important account to have if you’re looking for work is a LinkedIn account. This is the best place to start. Go there, sign up, and COMPLETE your profile.
The more complete your Linkedin.com profile is, the better the chances are that prospective employers will reach out to contact you. Think of LinkedIn as today’s resume, and treat it with the same reverence. After you’ve done this, you can add your unique Linkedin.com URL to your paper resume and include it when responding to web-based position postings.
Next, sync your Linkedin account with your new twitter account. That way, you only need to post once on both platforms. It’s important that you keep communication within professional constraints, you don’t want to mis-represent who you are to prospective employers.
Here are some additional articles that you can browse to help you learn more about each social platform individually:
- Advice & Tips for “Over 50″ Job Seekers
- 10 Ways to Use Linkedin To Market Yourself
- 5 LinkedIn Tips You Didn’t Know
After you’ve followed the advice that’s out there, it’s important to continuously maintain your social/web presence so it will grow in it’s effectiveness throughout your career. Schedule times to make periodic updates, review your profiles, and keep the world up-to-date on what’s going on with your career. It’s like anything, the more work you put in,…