You should read Seth Godin’s Blog and books because he’s a trendy genius.
Seth writes short posts about management, marketing, sales, and personal awesomeness.
In preparation for starting IKYR I studied existing blogs to learn how to launch this one. I still read Seth’s blog every day, and you’ll see that he’s listed on my blog roll links.
“American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual.”
Seth is also a fantastic speaker. In his ”remarkable” Ted Talk he references companies who have effective marketing strategies and their abilities to stand out. I like his opener about Otto Rohwedder and his sliced bread; for the first 15 years sliced bread was highly unpopular, until Wonder was able to spread the idea. He obviously goes on to talk about why, and who else did it. Enjoy.